Business analysis is a relatively new field, but one that is now indispensable in any organisation. Because changes in the market and in the world require organisations to adjust continuously, especially in industries where newcomers are shaking up the established order considerably, such as Tesla and Uber.

Business analysis is about bringing together the different 'planets' within an organisation: the parts where own rules and truths apply, resulting in a great mutual misunderstanding. Business analysts act as satellites, they are the connectors and the improvers: they bring people within organisations together and always look at how processes and systems can be improved.